Google lets you to target the search results of your website to a particular country with the aid of it’s Webmaster Tools and This is known as “Geotargetting”. Which means, making your website to blip on the search results based on the Geographic location of your choice. This feature is helpful if your website is related to a information, service or a product which is related only to a certain country. Doing this will drag users to your website and will increase your number of visitors from that country.
This feature is only for a fully qualified top-level domain such as .com .org and .net etc. If your domain is already top-level country specific domain, like .in .jp and .fr etc, you don’t have to use this feature.
This is how you can Geotarget your website:
- All you need to have is a Google Account and then login to its Webmaster Tools.
- In the homepage, add your website and then verify it. (If you already have added it, skip this.)
- After verifying, click the website you just added.
- In the left panel, expand “Site Configuration” and then click on “Settings”
- Under “Geographic target”, tick “Target users in” and select the country you want to target from the drop-down list.
- Click on “Save” and you are done.
The changes to the results may take some time or few days to apply. You will have to wait for the changes to take place inside Google’s search index for your site. If you did not get the satisfied output upon doing this after a month or two, you can disable this feature.
